The ERA is the latest concept car from - and symbol of - an invigorated I.DE.A Institute.
After a ten-year absence, Turin's I.DE.A. Institute returns to the International Motor Show in Geneva.
With the final touches now complete, the ERA will be officially unveiled next week.
It follows its debut in Turin last May, marking the company's thirtieth anniversary.
The ERA is a two-seater roadster, brought to life by a creative team of young designers and skilled model and show car builders.
It arguably represents a new phase for the I.DE.A Institute, strengthened by the experience and synergies of its parent company, the Swiss multinational Rieter.
The car features gull-wing doors opening onto a simple yet effective interior with its visible tubular structure.
The ERA's shape has been sketched instinctively: its smooth curves, proportions, elegance and personality all come to life from taut yet harmonious lines giving the car its elegant but powerful appearance.
It is a contemporary interpretation of classic "Italian Style" that is much appreciated the world over.
"With ERA we are looking to the future: this is just the first in a series of models we are creating to reaffirm our design capabilities" - commented Pietro Lardini, Chairman of the I.DE.A Institute.
With the final touches now complete, the ERA will be officially unveiled next week.
It follows its debut in Turin last May, marking the company's thirtieth anniversary.
The ERA is a two-seater roadster, brought to life by a creative team of young designers and skilled model and show car builders.
It arguably represents a new phase for the I.DE.A Institute, strengthened by the experience and synergies of its parent company, the Swiss multinational Rieter.
The car features gull-wing doors opening onto a simple yet effective interior with its visible tubular structure.
The ERA's shape has been sketched instinctively: its smooth curves, proportions, elegance and personality all come to life from taut yet harmonious lines giving the car its elegant but powerful appearance.
It is a contemporary interpretation of classic "Italian Style" that is much appreciated the world over.
"With ERA we are looking to the future: this is just the first in a series of models we are creating to reaffirm our design capabilities" - commented Pietro Lardini, Chairman of the I.DE.A Institute.
No comments:
Post a Comment